Spring is here to stay, no matter what. We have launched a new spring advertising campaign for the Ocean Plaza shopping center.

Every woman demands attention, and spring is no exception. If you translate the word "attention" into the "female" language, it's almost always an update.

The basis of the spring advertising campaign for the Ocean Plaza shopping center was the Base — the focus was on the basic wardrobe.

In creating the key image for the advertising campaign, our creatives used trends such as "minimalistic vintage," "stripes," and font composition — the graphic trend of the year. In the commercial, a girl focuses attention and brings in the spring by running her finger straight along the "fourth wall."

Spring has begun, and this is the Base.