The dark side of the moon: what goes on in a strategist’s head

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Our Managing Partner for Strategy, Yevhenii Myroniuk, has unpacked the secrets of creating marketing strategies, and this material is simply impossible to miss!

What goes on in a strategist's mind when they work on your strategy?

Many people are interested in this question, because, from the outside it seems that a strategist, having received a request from a client, goes to his “secret place” and returns with a ready-made plan. What happens while he is away? Perhaps he is spreading tarot cards or dancing with a tambourine? In reality, the process is much more complicated and interesting.

In his article, Yevhen shares how strategy is born in his head and, consequently, in Brain Tank. He compares the process of creating a marketing strategy to a war, using the ideas of great strategists such as Philip Kotler, Al Ries, Jack Trouts, Carl von Clausewitz, and Sun Tzu.

How is marketing strategy related to martial arts?

It may sound strange, but marketing strategy has a lot in common with military tactics. From analyzing competitors to developing an action plan, each step resembles a military campaign. Eugene shows how the theories of military strategists can be applied to achieve marketing goals.

Why is it important for your business?

In this article, you will learn how to effectively differentiate your brand, find competitors' weaknesses, and use them to your advantage. Yevhen explains how to create strategies that not only “destroy” competitors but also stimulate the overall development of the market.

Read the article at MMR