Yevgeniy Myronyuk in Forbes — on the new era of tobacco technology
The tobacco market is not as smoky as it seems.
Forbes Ukraine has published figures previously announced by Yevgeniy Myronyuk, Director of Strategy at Brain Tank:
→ ⅙ of the entire tobacco market is already occupied by tobacco heating devices.
Forbes adds: IQOS alone has 1.3 million users in Ukraine and about 15% of the heating system market.
The world is changing — even smoke is becoming “smart”.
