In a new Forbes article about McDonald's campaign with the TV series Friends, Andriy Franchuk, co-founder and creative director of Brain Tank, formulates a simple but accurate idea:
👉 Adults are the same as children, only with money and nostalgia.

Forbes quotes Franchuk's position on the collaboration with Friends:
it hits the mark for two generations at once and is a perfect fit for the kidults cultural trend — when collecting, fan series, and game mechanics work just as well as classic discounts.
Everything else is just numbers and consequences:

• • growth in transactions
• • organic content from fans
• • a brand that becomes part of pop culture, not just a point of sale

Creativity here is not a “decoration” but a business tool.
And when it is based on the right cultural code, the result is obvious.