Yevgeniy Myronyuk in FORBES — on noise, meaning, and common sense in communications
In a new Forbes article, Yevgeny Mironyuk, co-founder of Brain Tank, talks about a simple thing that is often complicated:
👉 Anyone who does not work for the enemy is on our side.
Forbes quotes his position on the ATB video:
Laima Vaikule has publicly renounced the Russian market and supports Ukraine.
Period. Not an opponent.
Everything else is a matter of taste, style, and the courage to make creative choices.
And courage is a currency that brands are using less and less.
Translated with DeepL.com (free version)
