On August 2, 2025, Viktor Yushchenko's estate hosted the “Filižanka” Heroic Coffee Festival, an event commemorating Ukrainian hero Artem Telebenev, aka “Talib.”

This is our own project, founded in partnership with AntHill and our BrainTank team. We hope to establish a tradition of this festival, which we will repeat every year. 

Usually, the first festival is so-so, but that was definitely not the case for us, because we had more than 2,000 people and lots of activities, and that speaks for itself — the festival was a success and will be significantly expanded next year.

The main goal of the event was to raise 2 million hryvnias for the rehabilitation of veterans and at the same time to unite people through something simple, familiar, and genuine — coffee.

We created a recipe for heroic coffee and will continue to do so, because the number of people involved in this process is growing every day. 

The Filizhanka Festival was born out of loss, but even more so out of love. For Yana Berkut, the wife of the deceased Artem, it became a way to tell the world: he was. He lived, dreamed, loved, and protected. Yana wanted warmth to remain in people's memories instead of longing, so that Artem would be remembered with a smile and pride. Artem was not just a barista — he knew how to bring people together. His coffee shop was a place of strength, and his dream was to create a Ukrainian national coffee from local ingredients, with its own unique taste and character.

In unison with our partners, we created Filizhanka and launched the idea of an annual festival.

This is one of those cases that we are truly proud of and look forward to next year.