BUCHA. Four letters of pain.

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In the last century, Ernest Hemingway invented the saddest story, which consisted of only 6 words. Today, the world is shaken by real events, the name of which is Bucha — only 4 letters.

Our agency could not stand aside and took a small step for the great cause. We have created a comprehensive information campaign for the project implemented by Igor Shevchenko and the Successful Ukraine Charitable Foundation, which aims to restore the lives of Bucha residents.

The aim of the campaign is to constantly remind us of the tragedy that will forever remain in our memory. But we know that consciousness blocks the most horrible events. That is why we must remind the world every day of an important but extremely painful thesis: we cannot help the dead, but we can help the living.