Star City. Everybody could be a star

The real estate market today is astonishing. Every year new residential objects appear combining comfort, style and convenience. Considering the past setbacks and the positive experience, the residential quarters are getting better, more modern and bringing improvements for a comfortable life for new residents.

Developer company BUd Capital has addressed a longtime partner Brain Tank, a top residential real estate marketing agency, to create an integrated brand for a new Kyiv residential quarter — Star City, which is, in fact, a modern city in the city, with developed infrastructure: a park, playgrounds, special areas for children, there will be place for a gym, supermarkets, restaurants, etc. The complex is organized in such a way that no outside noise and no cars will disturb the residents.

The emotional basis of the new quarter brand is the revitalization of large industrial zones in the city. To emphasize the social impact of the project, an image of the star was created, which highlights the city's urban development initiative in an era of its rapid development. In addition, the star resembles the outline of the quarter by its form.

The seeming absence of the fifth peak hides the idea that every inhabitant of the complex is a part of it, complementing the star glow. Each peak symbolizes the dignity and unique benefits of the complex, so everyone is able to make it even better by becoming part of it.

Team members

  • Eugene MyroniukFounding Partner, Strategic DirectorBrain Tank
  • Andrii FranchukFounding Partner, Group Creative Director Brain Tank
  • Oleksandr SmoliyKey Account Manager Brain Tank
  • Oleksandra TrachukArt Director Brain Tank
  • Maryna RodaArt-DirectorBrain Tank

How Brain Tank works?

Full-service operation marketing outsourcing

Brain Tank is well up the daily maintenance of medium and long marketing cycles for successful companies

Brand Development & Strategic Marketing

Complex approach to communications at the brand level

Creative Execution & Production

Realization of separate advertising campaigns