Who is behind “Nashebachennya 2025”: the show that raised 5 million for the Armed Forces of Ukrainе

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On May 7, Kyiv hosted Nashebachennya 2025: Return of the Legend, a charity music show that raised more than UAH 5 million for the needs of the Ukrainian Defense Forces in one evening. The event combined music, creativity and humor, becoming one of the most high-profile cultural events of this spring.

This year, the show brought together more than 20 artists, including GO_A, Pianoboy, Vivienne Mort, Vitaliy Kozlovsky, Dantes, Latexfauna, and others. The online broadcast was watched by over 100 thousand viewers.

For the second time in a row, Brain Tank creative agency was responsible for the concert graphics of Nashebachennya. We created a visual idea of a jar as a symbol of donation - simple, recognizable and meaningful. Identity, graphics for broadcasts, banners, posts for social media, media facades - everything worked as a single visual system that reinforced the main message of the show.

AntHill Agency was responsible for organizing the backstage and full ticket management. Although, of course, there was a much larger set of organizational tasks. A team approach always requires full involvement in the project, and systematic and knowledgeable approach allows us to keep the rhythm of preparation.

The organizational part was handled by AntHill agency, which provided the backstage and full cycle of ticket management. The idea and realization of the show was created by the Badstreet Boys team, as well as producers Yura Karagodin and Senor Yezhu.

Team