В2В to В2С Re:Branding

National network of metal selling Vartis has decided to collect to complete brand by experience collected by decades and create vision for the next business decade.

This year many retailers has decided to strengthen its communication positions. Narrow-specialized networks, like national metal traider network Vartis, official distributor of biggest producer of the world, ArcelorMittal, did not become an exception.

Project has started in summer from global analysis of retail trends. Availability of optimal verbal codes, that have already become obvious in microformates, has become an interesting discovery. That is why, for example, all world coffee shops have easily varied from another places, but hardly varied one from another. Then, with consumers rituals creating, optimization delves into bigger formats. Narrow-specialized networks, like Vartis metal selling network, usually launch changes slower than dynamic consumer products networks. It connects with high level of consumer’s desperation, which, if he need an armature or a channel, he need it almost always immediately. And also with that fact, that trends get to them later or never.

With learning meticulously B2B та B2C- metal products consumers rituals, and using an insight about that even segment networks can be more client-oriented, agency has built new Vartis brand model.

Feature of brand – accent for simplification of business-processes, that accompanies collaboration process at each stage: from the moment of appearing necessity in company products till sending moment.

Team members

  • Eugene MyroniukFounding Partner, Strategic DirectorBrain Tank
  • Andrii FranchukFounding Partner, Group Creative Director Brain Tank
  • Alexander NikityukArtistRoyal Advertising
  • Oleksandr SmoliyKey Account Manager Brain Tank
  • Olexandr TrytynychenkoArt DirectorRoyal Advertising
  • Stanislav NizamovArt Director Brain Tank

How Brain Tank works?

Full-service operation marketing outsourcing

Brain Tank is well up the daily maintenance of medium and long marketing cycles for successful companies

Brand Development & Strategic Marketing

Complex approach to communications at the brand level

Creative Execution & Production

Realization of separate advertising campaigns