If you are not yet following us on the Telegram channel “Think Like Advertising” you are missing out on the most interesting content.

We are Brain Tank, a creative agency that lives and breathes advertising and everything that makes people say “wow.” On our Telegram channel, we share iconic videos from around the world — showing why they work and why people are still talking about them.

And the most interesting thing is that the selections are created not only by us, but also by our friends: from musicians to teachers. This is how our latest crossover of generations and professions was born.

On stage — rapper Skhimadi aka original.dizzy and PRofessor from Shevchenko National University — Dmytro Oltarzhevsky.

Two worlds, two perspectives, two collections of advertisements. One speaks through beat, vibe, and character, the other through meaning, emotion, and experience.
And we couldn't help but stage a battle of advertising tastes.

The rapper's view: “If there's no vibe, there's no advertising.”

Skimadi approaches advertising like a track—everything has to sound right.
His top picks are Pepsi x Snoop Dogg, Samsung x Lil Wayne, and Klarna x Snoop Dogg. Three hits, three worlds, three different ways of saying, “Charisma is the main currency in advertising.” Everything in his selection is simple and brilliant: advertising is based on personality. Because creativity without a character is like a track without bass. Snoop Dogg can sell anything — even credit histories, even luxury, even nostalgia. And it will still be cool, stylish, and fiery.

PRofessor's view: “Nostalgia, tenderness, and meaning are also advertising.”

Dmytro Oltarzhevsky is a man who started doing PR when no one knew what PR was. His selection has a completely different mood. Slavutych (2002), Dove, Heathrow — these are advertisements where the main thing is not hype, but the emotion that is felt inside. These are ads that don't shout, but whisper. There are tears, tenderness, and a bit of old-school aesthetics that remind us that advertising is not just a way to sell something, but a way to feel something.

And who won?

Skimadi or Professor? A rapper who sees beats and vibes in advertising, or a teacher who sees meaning and humanity in it?
We'll put it this way: advertising won.
Because it can be different — loud and quiet, funny and touching, hip-hop and academic. And that's why we love this business.

Want to see more collections like this and understand why advertising is art, not just a 30-second video?
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