This is the insight for developing an annual communication campaign for the shopping center "Karavan Outlet." They love discounts so much that they have made them a permanent phenomenon. Therefore, we faced an interesting question: What will be the "Caravan Outlet" shopping center's advertising communication? Our team drew attention to such an integral feature of SALE as the sign "%," which was not given due attention. Until now.

That is why the sign "%" was proposed as a creative solution for the main element of annual communication. The symbol of interest, easy to perceive and original in its conciseness, has become a key image.

In alliance with the slogan "Forever Discounts," such interaction throughout the year will show potential buyers that "Karavan Outlet" is a place of endless discounts.