Serial thinking: living next to a brand, Instagram, and a hero to dream with
Serials in the modern world have filled television…
Apophenia, gestalt, and marketing: how our brains affect advertising development
Every day we perceive advertising in a variety…
Creativity and Music: Campaign Music Guidelines
Jingles, as a genre in advertising, have historically come from heralds who used their voices…
Generation Theory: How does it affect marketing tools
The generation theory was formulated by William Strauss…
