We have developed a packaging design for the new Cheers Nachos corn chips with a focus on interest and attracting attention from both young and adult consumers.

Which idea received the leadership prerogative and why? Let's ask the team.

"To begin with, the vision of packaging through the eyes of a strategist is completely different from what the consumer sees and reads. Now let me explain what I mean - the design of any food product for a strategist is not a canvas of basic information about the product, as, for example, for an ordinary buyer. Indeed, in his worldview, packaging personifies the character of the brand, the very idea of the product, and most importantly, the associations that arise among the consumer and at the subconscious level form his attachment to the product.

But in order to achieve this, the main task of the creative strategist is to convey his vision to the consumer with the help of bright design. As a matter of fact, this was our main goal - to make such a design that would attract the attention of different generations. " - Evgeny Artemyev, project manager of the project.Yevgen ArtemievBut in order to achieve this, the main task of the creative strategist is to convey his vision to the consumer with the help of bright design. As a matter of fact, this was our main goal - to make such a design that would attract the attention of different generations. " - Evgeny Artemyev, manager of the project.

While solving the task of creating packaging for the new Cheers chips, we opened a creative generation race and came up with many different design concepts. But we finally settled on the outlining method. Why? Because outlining elements is gaining popularity in design trends today, and therefore will attract the attention of the "washed-out" eye of the consumer who knows everything about trends.

In the process of actively searching for key elements in the packaging design, our team selected the appropriate color palette and fonts that give the concept a bright and bold mood for our audience. We would also like to draw your attention to a peculiar cinematic aesthetic feature - glossy packaging with matte stamps and fonts.

"The world of design is really multifaceted, and by putting all its little details together with the characteristics of different audiences, you can create something that will be accurately appreciated by different categories of consumers. The most important thing is to realize for which categories a product is intended. This is the key to the successful realization of any task" - Yevgen Artemiev, Project Manager.