Do “boring” businesses need marketing?

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In the author's column for MC Today, our Director of Strategy Eugene Myroniuk spoke on a topic that is not discussed very often.

You see such a headline, and many questions immediately arise. For example:

HEY! WHAT IS THIS "BORING" BUSINESS?

ARE THESE BUSINESSES BORING AT ALL?

WHY DO THEY NEED MARKETING IF THEY ARE FINE WITH THEIR CUSTOMERS?

SO WHAT SHOULD YOU DO?

The original text has answers to all the questions, so we invite you to read it at the link on MC Today.

Team