In a marketing world where it is increasingly difficult to win consumer attention, the effectiveness of an advertising campaign depends not only on creative solutions but also on the depth of the idea. 

When looking for innovative ways to promote the new Cheers chips brand, we decided to bet on creating a real story.

This is the basis of our Cheers campaign. We created a real story that resonated with the audience. The new brand gesture became not just a movement, but a symbol of positive emotions and unity.

The results of the campaign exceeded all expectations:

• CTR (Click-Through Rate): The number of users who clicked on the ad increased significantly. This indicates that our story interested the audience and encouraged them to take action.
  
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  VTR (View-Through Rate): A high percentage of users who watched the video to the end confirms that our story was not just interesting, but also engaging. The audience was engaged from the first seconds and did not take their eyes off the screen until the very end.

This case proves that investing in creating high-quality content with a story is a profitable investment. The emotional connection with the audience that we created with this video not only increased Cheers brand awareness, but also directly influenced the increase in sales.