Or why marketing that conveys an opinion rather than direct visualization of images is actually important.

We presented the company "Planet Plastic" at the agroforum, revealing the potential of their grain sleeves, originally, protecting the image of grain fields from constant "creative" exploitation.

As the advertising guru Dobrentiy Spelimovich says: "To understand grain, you have to become it." That is why our team took these words responsibly and seriously, looking for insight in the sensations of the grain itself, which interacts with the client's products, and did not follow the path of least resistance, exploiting formulaic agrarian images in combination with an incomprehensible set of texts.

And of course, the insight was found. After all, how can the grain feel in a grain bags that protects it from all external factors, if not completely safe?

It is also logical that the harvest for the agrarian is his capital, which he seeks to keep in a safe place. This is a clear analogy to the ordinary capital that people keep in bank vaults.

So, charged with insights, our designers created an image of a safe vault that performed many marketing tasks and broadcast many important messages to the audience.

The cool visuals needed a loud, meaningful slogan that would reinforce the visuals with a linguistic one.

“Safe your harvest” has become an apt slogan, with its feature being the double meaning of the word ‘safe’. After all, “safe” means both “storage” and the Ukrainian adaptation of the word “save,” which in an incentive form encourages you to preserve your harvest.

In the work on the stand for the forum, a completely unexpected and atypical black color was used as a background for the entire content in order to convey the general image of "Plastic Planet" as a technological and modern manufacturer that stands out from the rest and is constantly developing.

Even the flyer for the event was designed as a safe to eventually convince everyone and gain a foothold in memory.

Courage gave results: the stand of "Planet Plastic" became the most noticeable on the forum, which attracted maximum attention.

But more importantly, they were not only the most visible, but also the most understandable to the public thanks to an integrated approach to creative and because the message “save the most valuable” is more meaningful than just showing a grain bags in the middle of a field.

Be creative and don't forget: a visual image should not always be interpreted literally, because it loses the originality and creativity that everyone wants.