Let's get to the capital of independent Ukraine, Kyiv, and try to look at its inhabitants. They are very different: progressive and traditional, with varying degrees of wealth, walking in parks or not during the quarantine. We all are very different, but even with such diversity, we can always distinguish product segmentation that will be unique.

Creators of the new residential quarter Creator City, together with the marketing agency Brain Tank have created a brand for a very narrow link of Kyiv, creative class.

The unique consumer of the quarter is a mature person who creates his life with a view of experience and a sense of unlimited fantasy. He/she can afford not to hurry because the thing that is bothering him/her also gives wings. He/she knows that his/her own choice is a choice by conscience, an ideal picture of life is drawn up anywhere whenever the people he/she loves are near.

We have realized that our customer chooses perfect … or nothing.

The entire ecosystem of communication has been built on this compact thought that has positioned the brand.