"Back to school" is a global practice in trading. Every year various companies around the world come up with ways to make this promotion more interesting and unusual for consumers.

In August and September, Intersport Ukraine sports store, together with the Brain Tank agency, carried out a national campaign "Back to school".

As part of this campaign, the agency has developed a unique key visual in a game style that was fun for children and their parents. A web-game was created, and anyone could play it on the company's web.

The game is built on the principle of the well-known "adventure" Super Mario, relevant for all generations. The prize for completing the game is an individual barcode for a 20% discount, which has been used by thousands of network buyers.